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Alina Enache

Senior Marketing Director DDFi (Deutschland, Denmark, Finland), The Coca-Cola Company

From crafting award-winning campaigns in the beauty sector to driving record growth in the Eastern European Market, my career narrative has been marked by strategic vision and innovative leadership in the marketing arena.

My multi-faceted career trajectory reflects a consistent theme: transformative strategies and the nurturing of potent, collaborative teams that transcend local boundaries to achieve global excellence.

Alle Speaker:innen der CMCX 2024

All Sessions by Alina Enache

  • Tag 1 - 11. Juni 2024


  • 16:00  - 16:30
    Coca-Cola and Christmas go back decades.

    Every year Santa Claus makes its debut on the labels in December, the iconic Coca-Cola X-mas truck drives around the country to bring joyful experiences, and consumers are invited to share the magical taste of Coca-Cola when coming together with their loved ones around the Christmas Tree.

    So why was 2023 so special?

    Because we decided to break the clutter and bring novelty: from the CGI Drone show in Cologne’s Christmas Market to experiencing designing your own digital Coca-Cola Xmas card. And then we joined hands with DB Cargo to bring the magic of the Coca-Cola Xmas truck to even more consumers by rail. Join me to discover the details of execution and the outstanding results it generated.
    #Main Stage 🎙️
    Where
    Dock² - Main Stage




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Alina Enache