Ian Truscott is an accomplished B2B content marketer, having held marketing leadership roles within global software vendors in both the US and Europe, before growing a content marketing practice within an international agency, developing a methodology that enabled clients such as Nasdaq, General Motors and American Express to realise the value of content marketing. Ian cites Robert Rose (author of “Managing Content Marketing”) as the guy who earlier in his career set him on the content marketing path and today, Ian is applying this same passion for content as Head of Marketing for censhare AG, a global Content Management software company, based in Munich.
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