Workshop: „The Five Tensions of Marketing Orchestration“

Workshop description

When investigating challenges that marketing organizations faced around content production, Noah Brier came to a surprising conclusion: it wasn’t that enterprise marketing organizations had too little content, or that their content wasn’t good enough. For many, it was that they didn’t have a way to effectively use what they already had.

Born out of hundreds of conversations with enterprise marketers across a variety of verticals, The Five Tensions of Customer Experience explores five key business stresses that marketing teams face, how they contribute to the kind of orchestration challenges Brier uncovered in his research – and most importantly, how to address them. Attendees will come away with a deeper understanding of the forces that shape success or failure for enterprise marketing teams tasked with delivering a successful customer experience, and practical takeaways for how to apply that understanding in their own organization.